The Sacrée – Integrated Marketing Communication Campaign

(Sorry for the lack of Audio – Copyright Violation) This is the IMC campaign for a fictional product called The Sacrée, which is a range of Ultra-Luxury Watches. This presentation has been made for educational purposes. We would like to thank Tag Heuer, Rolex & Romain Jerome as a lot of content from their advertising [...]

Marketing Luxury Homes in the Age of the Internet

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Marketing potash: Breaking up that old gang of mine?

Marketing potash: Breaking up that old gang of mine?
Why BHP’s hostile bid for Potash Corp. threatens Canpotex
Read more on The Globe and Mail

Marketing Sacramento Area Luxury Homes in a Slower Market

As we all know, the Sacramento luxury real estate market is quite different than it was just a couple years ago. More luxury homes are on the market, they are sitting longer, and the price points have come down from their record highs. Though the higher end of the Sacramento luxury home market hasn’t been [...]

MARKETING

MARKETING
RETAILING: Mixed response to malls The retail market in Ahmedabad has disappointed mall developers who need to redefine the way they do business if they want to remain profitable, according to Mr N. G. Patel, Chairman, NG Corporation. The builder, who gave the city its …
Read more on The Hindu

RE/MAX to tape Certified Luxury Home Marketing Specialist Training for Airing Online

RE/MAX to tape Certified Luxury Home Marketing Specialist Training for Airing Online
RE/MAX University will video tape The Institute for Luxury Home Marketing’s (ILHM) designation training course (http://www.luxuryhomemarketing.com) on April 15 and 16, 2010 at the RE/MAX International headquarters’ recording studio in Denver (CO) in front of a live audience of RE/MAX agents. The course will [...]